Wednesday, October 19, 2011

Referrals are like high fives

Referrals!  As a small business owner, I have come to realize the importance of referrals.  Advertising is expensive and usually amounts to a shot in the dark.  But, when I help somebody out and they are so happy with my service that they tell someone they know about me, I know I've done my job.  I get to meet a lot of neighbors and family members of clients and they are glad to meet an insurance professional who will sit down with them and take the time to listen.

So, why do I get so many referrals?  Simple.  Undeniably outstanding customer service.  It is the only way that I know how to treat people.  If you have a question, I have an answer.  Usually within 24 hours.  Not two weeks later or when I get around to it, but now.  If you have a problem, I have a solution.  If you call my office, I am the one answering the phone.  That is important to a lot of people.  My clients like to know that if they need to get a hold of me they can.  Whether it's about a claim, a billing question, to talk about the weather or to get my opinion of the Brewers season, I am always just a phone call away.  I work hard to make sure that I maintain a level of service that I would expect to get myself.

Now, I've "upped the ante".  I give my clients a referral reward!  If you are a client of Burdick Insurance Agency in Watertown and you send someone to me to get a quote on home, auto, life, business or health insurance, I will give you a $10 certificate.  It's usually a $10 gas card.  Or, if you are local to Watertown then it may be a Chamber of Commerce certificate.  I do this as a way to say thank you to the people who help make my business successful.  The person you send to me is not required to actually buy a policy from me.  I just want the opportunity to talk to them about their insurance needs, just like I did with you.

The easiest way to send a referral is to go to my website and click on the lower left corner of the homepage where it says "Refer a Friend".  Otherwise, just tell your friends, family and co-workers to mention your name when they call or stop in.  I will take care of the rest.

No comments:

Post a Comment