It really isn't everything

I read this quote today:

“Price always matters most in the absence of other reasons” –John Potthast

I often have this discussion when working with people on their personal insurance and finances. Some get it, some don't. When you are quoting and selling insurance, it's great if your price is lower and you can save the client money. But that's not why you should switch insurance. Learn about the carrier's claims service, billing system and financial strength. Research whether they've won any awards or industry recognition. Don't just switch because you like the commercials....

THE COMMERCIALS!!! My goodness, there are more insurance commercials on right now than any other industry. And most only talk about one thing = price. "Save 15%, save on average $462 a year, see cometitor's rates on our website" etc. They have been doing it long enough now that the average consumer is trained to only think about price. There are a few very good insurance companies out there to do business with who don't spend millions a day on national marketing, but can give you better coverage, better service and a better price. Do yourself a favor and do a little homework to find a company that you would be happy to have protecting what's yours.

Beyond that is the actual agent/agency. Most national carriers only sell their insurance through "captive" agents. This means if you want to buy ABC Insurance you have to go to an ABC agent, and that's the only company they sell.

Then, there's us: the independents. An independent agent has a significant advantage in finding you the perfect fit of coverage and price by offering a larger assortment of insurance products from several different insurance companies. Most of the insurance companies you will find at an independent agency are lesser known names (no national marketing). But, make no mistake, they are not inferior companies. They often provide better options and can custom tailor a policy to fit your needs. Many of these companies are regional, so they know how to insure a house in your area. So, ask around. You may find a local, independent agent in your neighborhood who can help you out.

Remember, price is important to everyone. But, it's not the most important thing and you shouldn't base a decision on price alone. That being said, I'm happy to say that I still do end up saving money for my clients close to 99% of the time. ;)